Personal data we collect and process
We process the following categories of personal data:
- Basic information: name, date of birth
- Contact information: address, telephone number, email address
- Account and profile information: settings, preferences,
- Payment information: transaction details, payment method
- Customer history and engagement: order and delivery details, shopping cart activity, discount codes, loyalty program information,
- Customer history and engagement: active products and agreements as well as products and services you have previously had, how much and how often they are used, status of products/services,
- Customer activity: reading and interaction history from the app, websites or electronic communications we send, as well as technical information about the devices you use.
- Cookies: see separate information about cookies
Personal data is in most cases collected directly from you or generated in connection with your use of our services and products. When we obtain personal data from other sources, we do so from the following sources.
How we use personal data
Service delivery/entering into an agreement
We use your personal data to fulfill our agreements with you, for example when you have ordered a product or service from us. The legal basis for processing personal data for this purpose is that the processing is necessary to fulfill a contract with you.
Customer relationship administration
We use your personal data to administer our customer relationship with you. This may include customer service, complaint handling and error correction related to your customer relationship. The legal basis for processing personal data for this purpose is that the processing is necessary to fulfill a contract with you.
Analysis, business development and service improvement
We continuously work to develop and improve our services and products. Much of this work involves analyzing various forms of personal data, such as customer activity, customer history and account and profile information. The legal basis for processing personal data for this purpose is our legitimate interest.
Personalized user experience
We tailor the user experience and communications to your customer relationship, and we use personal data for this purpose. The legal basis for processing personal data for this purpose is our legitimate interest.
Sales and marketing
We use personal data in connection with the sale and marketing of our products and services, for example by sending you emails. The legal basis for processing personal data for this purpose is our legitimate interest. You have the option to opt out of parts of this processing, for example by unsubscribing from our emails. In addition, we may ask for your consent to use your personal data for so-called profiling, where we infer interests and needs based on your personal data. The purpose of profiling is to make our marketing more relevant.
System monitoring, error correction, etc.
We monitor our systems for faults and issues. Some of these processes involve storing and processing personal data. The legal basis for processing personal data for this purpose is our legitimate interest.
Security, detection of fraud and criminal activity
We process personal data in our efforts to protect our users and ourselves against fraud, misuse and criminal activity. The legal basis for processing personal data for this purpose is our legitimate interest.
Compliance with legal obligations
In certain cases we are required to process personal data due to other legal obligations. One example is information related to sales, which we are obliged to record and retain in accordance with the Bookkeeping Act. The legal basis for processing personal data for this purpose is that the processing is necessary to fulfill a legal obligation incumbent on us.
