People first

Trasti & Trine is built by people. That may sound obvious, but in an industry where attention is often focused on guest experiences, results and operations, it’s easy to forget that all of this starts somewhere else. Before a meal is served, before the dog sled team leaves the farm and before a guest feels welcome, there are people who have spent time, knowledge, care and energy making the experience possible.

For us, ForkPrint is therefore not only about how we meet our guests. It’s also about how we meet each other. We believe that the quality guests experience always stems from the people who create it. The way we collaborate, the way we share knowledge and the way we take care of each other eventually becomes visible in everything we do. That is why the work with people must be living, robust and creative at the same time.

“Trasti & Trine should be a place to belong”Trine Lyrek – Owner

Being living means that we do not see people or the organization as something finished. We are in motion, and we must constantly learn, adjust and understand more. People develop over time, and so does the community they are part of. Over the years, Trasti & Trine has been a workplace for people in different phases of life. Local young people in their first job. Apprentices wanting to master a craft. Seasonal workers who travel far to experience the North. People seeking new challenges or a new direction. What they all have in common is that they bring more than an employment contract. They bring experiences, strengths, insecurities, ambitions and stories that help shape the community around them.

Being robust is about building a working environment that can withstand time, seasons, pressure and change. In our operation, robustness does not mean pushing people harder, but creating frameworks that allow people to stand firmer. Clear expectations, security, training, responsibility and respect are not soft extras to the operation. They are what make the operation sustainable over time. When people know what is expected of them, when they are seen and when they have room to learn, the whole business becomes stronger.

We want to be a place where people can develop over time. A place where responsibility is not simply handed out because someone has to do a task, but where trust is an important part of learning. We believe people grow when they are met with expectations, support and the opportunity to influence their own everyday life. Responsibility creates ownership. Ownership creates pride. And pride creates quality.

At the same time, we know that development rarely happens through perfection. It happens through experience. Through the questions you dare to ask, the mistakes you learn from and the people who take the time to share their knowledge. That is why we must also be creative in how we build people. Creativity for us is not about impressing, but about finding good solutions with head and heart. It is about seeing opportunities in different people, different paces and different paths into the work. Not everyone learns the same way, contributes the same way or grows in the same way. A creative workplace manages to make room for this without losing direction.

In the kitchen, in the restaurant, in the kennel and out in nature there is knowledge that cannot simply be read in a book. It must be experienced, shared and passed on from person to person. One of the most important things we can do is contribute to keeping this knowledge alive. That is why we want to be an interesting place to complete an apprenticeship, build experience and develop craft. Not because everyone necessarily should stay with us, but because we want people who have been part of Trasti & Trine to be able to take something valuable with them. Maybe a skill. Maybe an experience. Maybe a new understanding of what it means to take responsibility for people, animals and nature.

We also believe that working life has a responsibility that extends beyond production and profitability. Workplaces are arenas for inclusion, mastery and belonging. Over the years we have tried to create space for people with different prerequisites and life experiences. Receiving the Jobbhjerte Prize in 2024 for our work with inclusion is something we see as recognition of this work, but first and foremost as a reminder of why it is important. People should not be reduced to a CV, a percentage of a full-time position or a function. Everyone carries a story that deserves respect.

For Trasti & Trine, “With people” is about recognising that no one builds anything alone. Not a business. Not a local community. Not a life. We live in society, from nature and with people. Therefore the people around us are not just part of the business. They are part of the reason the business exists.

When people are given the opportunity to grow, learn and contribute, values are created that last longer than seasons, budgets and individual results. That is how we build a business that is alive enough to develop, robust enough to endure and creative enough to see opportunities in the people around us.